This time we have teamed up with The Circle, based in the heart of London’s Soho, to host the UK’s first exhibition of animated gifs! For ‘GIF(t)’ Sweet ‘Art will also be partnering with gifpop, who specialise in the making of animated GIFs into physical artworks using lenticular printing methods. 

From the glitchy, schematic and graphic works of Joe Winograd, the surreal narratives of the works of Cindy Suen to the hand drawn traditionalism of Miranda Pfeiffer’s pieces, Sweet 'Art have again worked their magic in selecting an eclectic, fun and well executed array of artworks by internationally recognised artists who are beginning to showcase this new and exciting art form.

In interviewing Joe Winograd about his work and ‘GIF(t)’, DJ Pangburn of Vice had this to say about the adaption of gifs into physical art works:

“With an adaptability that defies its hyperactive appearance, the animated GIF is both the ego and the id, the yin and the yang, of the cyberspace psyche. Now, a number of efforts are being made by new media artists and galleries to bring the GIF, in all its manic and glitchy glory, out into the three-dimensional world.”

Each fun sized art work will be available to purchase as a limited edition and would be a perfect GIF(t) for any tech or art lover, as we approach the Christmas season. 

So join us for the opening of ‘GIF(t)’ on the 15th December where Sweet ‘Art will again be supported by the awesome Crystal Head Vodka in getting the party started with those now infamous Moscow mules!